PKF Hospitality Research, LLC (PKF-HR) manages an extensive database of hotel property income statements and sale prices. These data provide the foundation for e-business product and custom research relationships with all who have an interest in hotel property financial performance. As the research affiliate of PKF Consulting USA, LLC, PKF-HR possesses the expertise to analyze data in a variety of ways to best serve our customers. These activities rely on the wealth of hotel and related information contained in our data warehouse. The data warehouse provides the foundation for two kinds of customer-driven products - information services and custom research.
THE DATA WAREHOUSE
"The goal of data warehousing is to identify trends, find answers to business questions, and derive meaning from historical and operational data, all of which enhances decision support in the enterprise." (Katakota and Robinson, e-Business: Roadmap to Success, 1999, p.289) The PKF-HR data warehouse is a secure repository of detailed income statements; monthly ADRs, occupancies and demand mix information for thousands of hotels extending back several years. The database also contains considerable detail about the sales of hotel properties. The hotel data warehouse exists to accomplish the goals presented in the quote presented above:
Identify trends in hotel markets using same-store sales
Find answers to hotel business questions
Derive meaning from historical and operational data on unit-level hotel performance
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PKF Consulting USA, LLC also provides direct assistance to clients through PKF-HR, with customized research and analysis. Recent engagements have measured the potential for the development of themed hotels within the nation's urban centers, the ethnic diversity of the workforce within the lodging industry, and the volume of hotel expenditures for plumbing supplies for an engineering company.
With almost 70 years history of surveying the lodging industry, PKF Hospitality Research, LLC has the technical capabilities to conduct custom research, the analytical skills to interpret the data, and access to be able to collect information.