As the firm's research affiliate, PKF Hospitality Research (PKF-HR), engages in customized research and analysis to provide owners, managers, and investors with data - and its interpretation - crucial to making informed, profitable decisions. PKF-HR professionals are experienced with franchise and management contract valuation, litigation support, real estate price and rate of return analysis, and REIT valuation.
Custom Research
With a longstanding tradition of surveying the lodging industry, PKF-HR has the technical capacity to conduct custom research, the analytical skills to interpret the data, and the access necessary to gather information from the industry. Research is performed using advanced statistical methods from the fields of econometrics and decision sciences. Recent engagements include:
Measuring the potential for the development of theme hotels within the nation's urban centers; Identifying market success attributes for a national extended-stay chain; Comparative financial analysis for a luxury hotel chain.
Products from our Database
In addition to custom research, PKF-HR develops products which specifically target the information needs of owners and managers in the areas of hotel operations and real estate.
By surveying the industry on a monthly, quarterly, and annual basis, PKF-HR is constantly adding to their proprietary database of industry measurements. The database can be queried to extract data packages to serve specific business objectives for those in hotel operations and real estate. Some examples of recently assembled data packages include
Comparative profitability for various combinations of franchise, management, and ownership structures for an large international hotel company deciding which business structure to adopt for the future.
F.F. & E. maintenance expenditures by hotel type for a provider of hardware products to the industry.
Comparative financial performance of beach, mountain, and desert resort properties over a 10-year historical period for a developer planning to enter the resort segment.
The resources of PKF Hospitality Research (PKF-HR) are designed to provide the industry with facts, insights, and analysis necessary for achieving strategic goals.
With a longstanding tradition of surveying the lodging industry, PKF-HR has the technical capacity to conduct custom research, the analytical skills to interpret the data, and the access necessary to gather information from the industry. Research is performed using advanced statistical methods from the fields of econometrics and decision sciences. Recent engagements include: 