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Hotel Horizons® - A series of econometrically derived reports prepared on a quarterly basis that analyzes the historical and expected performance of 50 major U.S. lodging markets, as well as our national summary report of the entire U.S. lodging industry. Hotel Horizons® reports contain five years of forecast data and five years of historical market performance information. A variety of economic, demographic, and other benchmarking statistics appear in the reports to provide the reader with a deeper understanding of local market conditions.
Each Hotel Horizons® market report covers five years of supply, demand, occupancy, ADR, and RevPAR for the upper-priced and lower-priced segments. Five years of historical data is provided for the major submarkets within the MSA. The National Edition Hotel Horizons® report summarizes our outlook for the U.S. lodging industry, with separate forecasts for each of six national chain-scale segments (Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, and Economy), six location categories (Resort, Urban, Suburban, Small Metro/Town, Interstate, and Airport), as well as the lodging industry as a whole. |
 Hotel Horizons® Accuracy Assessment: Click To Download
Consistent with its stated mission of full disclosure, and to provide its clients and the industry at-large with periodic assessments of the accuracy of their forecasts, PKF Hospitality Research (PKF-HR) recently published a whitepaper that quantifies the accuracy of their proprietary Hotel Horizons® forecast reports. The assessment compares forecast changes in hotel market performance measures and actual changes at two critical points during the 2007 to 2009 economic cycle.
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Hotel Horizons® Market Reports
December 2011 - February 2012
Forecast Period 2011 ~ 2015 |
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| Anaheim |
Dallas |
Long Island |
Oakland |
Salt Lake City |
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| Austin |
Detroit |
Memphis |
Philadelphia |
San Diego |
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| Boston |
Ft. Worth |
Minneapolis |
Pittsburgh |
Seattle |
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| Chicago |
Houston |
New Orleans |
Raleigh-Durham |
Tucson |
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| Cleveland |
Jacksonville |
Newark |
Sacramento |
West Palm Beach |
U.S. All Hotels
Chains: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, and Economy
Locations: Resort, Urban, Suburban, Small Metro/Town, Interstate, and Airport |
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myShare® gives managers and owners the ability to adapt the broader market forecast to their submarket, competitive set, and subject property. |
Hotel Horizons® is a registered and protected trademark of PKF Hospitality Research and cannot be reproduced by any means without our express written consent. Please address all inquiries to Hotel Horizons®, 3475 Lenox Road, Suite 720, Atlanta GA 30326. |
