PKF Hospitality Research » Publications & Data » Trends in the Hotel Industry »
|Trends® Survey Participation||
Trends® in the Hotel Industry is a compilation of several thousand financial statements from various hotels across the nation, providing in-depth analyses of hotel revenues, expenses, and profits. The 2013 report marks the 77th edition of this publication. With over 7,000 hotels participating in the survey, Trends® is one of the most widely used and detailed surveys of its type.
In case you are not familiar with our Trends® report, please click on the link below to view select pages from last year's publication.
Participation in Trends® requires that you provide us with data from each of your individual property’s 2012 year-end financial statements. The submission of this data can be accomplished in one of four ways:
Provide the data for each of your properties in one formatted workbook file. Please click here to view samples of preferable formats for submitting your data. E-mail the file to email@example.com.
E-mail an electronic copy of each property's year-end financial statement to firstname.lastname@example.org.
Complete one of our questionnaires for each property. Click here to download an Excel version of our questionnaire. When complete, please e-mail your survey form(s) to email@example.com.
Mail a copy of each property's year-end financial statement to:
PKF Hospitality Research LLC
3475 Lenox Road
Atlanta, GA 30326
If you choose to send copies of your financial statements, please be sure to include the supporting departmental schedules, as well as the rooms department statistics (occupancy, ADR, market mix, etc...).
There is no charge to participate in the Trends® survey. In appreciation for your participation, you will receive complimentary copies of the Trends® in the Hotel Industry report, as well as discounts to other PKF Research LLC products and services.
As with all PKF surveys, individual property and company performance data are kept strictly confidential.
If you have any questions, please give us a call, or send us an e-mail.