Trends® in the Hotel Industry is an annual compilation of unit-level hotel financial statements. Since 1936, PKF Hospitality Research LLC (PKF-HR)has collected year-end operating statements from thousands of hotels across the nation. From these statements, our Firm extracts 200 specific revenue and expense items and then puts the data into a uniform format to ensure equitable benchmarking. The Trends® database is the oldest and most comprehensive source of hotel financial information in the United States.
The results of the survey are presented in our annual Trends® in the Hotel Industry report. The Trends® report provides in-depth analyses of hotel revenues, expenses, and profits. The data is arrayed in a variety of property type, geographic location, rate, and size categories, thus allowing hotel owners and operators to benchmark the performance of their properties to industry-wide averages of a similar profile. Trends® is one of the most widely used and detailed reports of its type.
Watch Robert Mandelbaum walk through some of the 2011 findings
For a more exacting financial comparison, PKF-HR offers its Benchmarker reports. Our Benchmarker service allows customers to select a smaller, comparable set of poperties to compare the performance of their hotel to.
PKF Consulting USA LLC (PKFC) professionals use the Trends® database to assist their clients - hotel owners and operators, financial institutions, real estate developers, investors, and governmental agencies - in making informed decisions.
Hotel owners and operators are encouraged to participate in our Trends® survey. Participation is both complimentary and confidential. Participants receive gratis copies of the Trends® report, as well as discounts to other PKF-HR products and services.
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Learn about our Benchmarker reports