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Directory - Hotel Performance MeasuresHotel ADR (Average Daily Rate)

Definition

Total guest room revenue for a given period divided by the total number of paid occupied rooms during the same period.

Example

  1. ADR = Rooms Revenue / Paid Rooms Occupied

  2. The average rate paid by guests in 2009 was $129.86


Related Products

Hotel Horizons

5-Year Projections of ADR
5-Year History of ADR
50 U.S. Markets, National, Locations, Chain-Scales, Upper Priced, and Lower-Priced Hotels

Annual Trends

Historical ADR by Property Type, ADR Category, Region and Room Count

 


 

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