The percentage of a benchmarked
area's ADR held by another benchmarked area's ADR. Can be applied to
Hotels, Competitive Sets, Submarkets, Markets, Chain Scales, etc.
Example
Hotel A / Market A
Hotel A is located in the
Atlanta market and maintained an average ADR of $123 for 2010. If
Atlanta achieved a $92 ADR for 2010, Hotels A penetrated the Atlanta
market at 134%.
5-Year
Forecasts of 50 Hotel Markets 5-Year History of 50 Hotel
Markets 50 U.S. Markets, National, Locations, Chain-Scales,
Upper Priced, and Lower-Priced Hotels
