Process in which a hotel identifies its current and future position within its competitive set. Involves establishing the property's penetration rate relative to the competitive set, analyzing its movements over time, and using these insights to make projections for future periods. Results in a Projected Hotel Market Share.
Custom Competitive Set Forecasts Included myShare Tool Generates RMDA 50 U.S. Markets, National,
Locations, Chain-Scales, Upper Priced, and Lower-Priced Hotels
