Expenditures to sell and promote
the hotel’s services and enhance its image to the general public.
These include salaries, wages, benefits, media advertising, agency
fees, e-commerce, outside sales representation, outdoor advertising,
trade shows, and public relations. Also included in this expense
category are payments made to franchisors and referral agencies for
franchise royalties, marketing assessments, and guest loyalty
programs. Does not include payments made for reservation services
and/or systems.
