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PKF Consulting (PKFC) is constantly active in the marketplace, performing financial and market studies and valuations involving hotels, resorts, restaurants, golf courses, and a variety of mixed-use developments and other hospitality products. We are the only hospitality consulting firm with its own proprietary database of U.S. and international hotel financial statistics. Clients come to us for advice on a broad range of issues, the most common of which include:
PKF Consulting's experience in hotel operations and finance enables us to evaluate marketing strategies, operating expenses, and debt structure to recommend courses of action for increasing both profits and asset value. We assist in hotel chain selection, choosing and monitoring management companies, negotiating management contracts and franchise agreements, and on total portfolio management, including acquisition and disposition of hotel properties. Real Estate Appraisals and Business Valuation Real estate appraisal services represent a significant portion of the professional service we currently perform. With MAI (Member Appraisal Institute) and CRE (Counselor of Real Estate) professionals on staff, we are able to perform appraisals of all types of real estate assets. Our primary clients are banks and other financial institutions, the majority of whom require that their appraisals comply with recognized industry standards and appraisal reporting requirements. Among the well-known properties we have appraised are the Coco Palms Resort on Kauai, Trump's Castle Casino in Atlantic City, and The Lodge at Pebble Beach in Carmel, California. Full-service hotel appraisals include The Four Seasons in New York City, Le Meridien in Chicago, and the Regal Biltmore in Los Angeles. In addition, we have special expertise in appraising large numbers of properties for a single client. This latter experience is important to clients whose properties may be spread over a wide geographical area. Market and Financial Feasibility Studies Evaluating the market and financial feasibility of a hotel, resort, conference or convention center, golf course, or other hospitality or recreational project prior to making a major financial commitment is perhaps the most important aspect of sound decision-making. PKF Consulting sets the standard for market and financial feasibility studies. For decades, owners, investors, operators, and lenders have looked to us to provide accurate, insightful analyses, whether their concerns were a new project, the renovation or repositioning of an existing asset, or the purchase of an operating property. We tailor the scope of our studies to the unique needs of the individual project. Nevertheless, our market and financial feasibility studies incorporate the following research and analysis:
Legal Issues and Litigation Support Owners, lenders, and attorneys seek our advice on questions concerning leases, loan covenants, management contracts, business valuations, and the purchase and sale of hospitality and real estate properties. Industry professionals regularly call on us to provide expert witness and litigation support services in every imaginable kind of real estate and hospitality industry matter. In addition, as a member of the American Arbitration Association, we offer professional arbitration services. Tourism and Recreational Studies For nearly forty years, PKF Consulting has counseled and assisted local, state, and both U.S. and foreign government agencies in developing well researched, resource-based, competitive, and financially viable tourism strategies and products.
We are customarily asked to make recommendations on public policy and governmental assistance to the tourism industry, and we are accustomed to helping structure economic incentives for attracting private investment, either domestic or foreign. Whether it's projecting the economic impact of new visitor attractions in Boston or Los Angeles, a cruise ship destination center in the Caribbean, or a tourism master plan for a Southeast Asian government agency, our long experience and range of services allow us to meet the needs of the tourism industry anywhere visitors may travel. Resort and Recreation Services
Conference, Convention, and Public Assembly Facilities PKF Consulting is unique in the experience it brings to serving this very specialized segment of the hospitality industry. PKFC has been in the forefront of conference center advisory services for more than twenty years. The firm was instrumental in the establishment of the International Association of Conference Centers and remains active in the organization. This long-standing relationship gives us special knowledge of the needs and goals of the participants in this dynamic industry.
Our clients include developers, lenders, management companies, corporations, colleges and universities, and public agencies. Our involvement ranges from initial planning through detailed feasibility studies and operational reviews, management consultation, and asset management. Conference center owners also turn to PKFC for property performance reviews, special troubleshooting assignments, and development of multi-year performance plans. In addition, we assist centers with associated entities such as golf courses, country clubs, office parks, and resorts.
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Asset Management and Management Company Selection
Tourism assignments have included resources and economic impact analyses, product definition, creation of marketing themes, and the phased development of infrastructure, facilities and attractions, training, and organizational structure. 
Our broad experience in all areas of hospitality operations, marketing, and finance has earned us a unique reputation in serving the needs of the resort and recreation industries. We are advisors to a wide range of recreational projects - golf courses, marinas, theme parks, campgrounds and park concessions, and performing arts centers. Our resort engagements extend from Hawaii to the Caribbean and from Europe to Australia. 
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