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For nearly forty years, PKF Consulting USA, LLC (PKFC) has counseled and assisted local, state, and both U.S. and foreign government agencies in developing well researched, resource-based, competitive, and financially viable tourism strategies and products.
We are customarily asked to make recommendations on public policy and governmental assistance to the tourism industry, and we are accustomed to helping structure economic incentives for attracting private investment, either domestic or foreign. Whether it's projecting the economic impact of new visitor attractions in Boston or Los Angeles, a cruise ship destination center in the Caribbean, or a tourism master plan for a Southeast Asian government agency, our long experience and range of services allow us to meet the needs of the tourism industry anywhere visitors may travel. Representative Projects UNITED STATES Alexandria, VA - Market feasibility study, statements of estimated operating results, and return-on-investment analysis for developing a full-scale recreational park adjacent to Fort Belvoir in Alexandria, Virginia. Facilities to be analyzed included lodge, cabins, campsites, marina (wet and dry slips), rental marina, picnic areas, beach, equipment issue center, multi-use courts, swimming pool, archery range, tennis courts, concessions, restaurant, amphitheater, and nature center. Baltimore, MD - Market analysis and financial projections for the Baltimore Revenue Authority Golf Course System, including three existing courses, a proposed 18-hole addition, and a new development. Analysis included the identification of the particular market characteristics of each existing course, geographic drawing areas, attainable fees, rounds and development of twenty-year forecasts of revenue, expense, and income available for debt service. Subsequent tasks involved liaison with bond counsel and underwriters in connection with bond financing. Breaks Interstate Park, KY, TN - Comprehensive Master Plan analysis of Breaks Interstate Park, including a complete inventory of competing facilities in a four-state area. Study included an assessment of the strengths and weaknesses of the location considering ease of access and infrastructure, along with potential target markets. The final product was the development of a marketing strategy and implementation plan to increase visitation. Costa Mesa, CA - Analysis of the role, structure, and strategy of the Costa Mesa Tourism Council. Daytona Beach, FL - Planning for two world-class golf courses as part of the Master Plan Study for the new headquarters of the Ladies' Professional Golf Association (LPGA), Daytona Beach, FL. Rocky Gap State Park, MD - For the Maryland Economic Development Corporation, prepared a series of feasibility studies and statements of estimated operating results for the development of this resort park, planned to include an 18-hole Jack Nicklaus Signature Golf Course. The state's goal is to create an anchor amenity in Western Maryland to increase tourism and other economic development. PKFC prepared the RFP and assisted the State with evaluations and negotiations with prospective offerers. The Firm also provided counsel to bond underwriters. Ventura, CA - Developed a Tourism Master Plan for the City of Ventura, California. Engagement included an assessment of the existing tourism attractions, hotels, and infrastructure to determine recommendations and strategies to increase the number of visitors and related revenues. INTERNATIONAL Australia - Economic study for a proposed golf course and hotel in Perth, Australia. Bali, Indonesia - In-depth review of the hotel operations of the acclaimed Nikko Bali Resort & Spa, shortly after a drastic currency devaluation. Analysis identified potential operational efficiencies, service issues, and the effective use of resources, including expatriate labor. Belize, Central America - Tourism marketing strategy and public relations plan for the nation of Belize. Study included evaluation of existing infrastructure, current capacity limitations, and identification of target markets abroad. Bintan, Riau Islands, Indonesia - Market, economic, and financial feasibility study for the Bintan Beach International Resort, consisting of hotels, golf courses, condominiums, and specialty retail. Costa Rica - Nationwide analysis of lodging facilities, tourism/ecotourism destinations, policies and trends for the nation of Costa Rica. Tasks included the inventory of Costa Rica's environmental, recreational, cultural, and lodging resources. A full analysis of market demand characteristics were used to develop policy recommendations for a sustainable tourism program for lodging development and resources protection. Desaru, Malaysia - Market, financial, and economic feasibility study for a fully integrated destination resort to include 10 hotels, 4,000 vacation homes, a 225-acre theme and water park, four signature golf courses, a marina, and related retail and recreational facilities in Desaru, Malaysia. Lombok, Indonesia - Strategic planning and market study for a proposed beach resort on the island of Lombok. Malaysia - Master Plan for the Tourism Development Corporation of Malaysia for the overall development, coordination, and implementation of a Regional Tourism Plan for the East Coast of Peninsular Malaysia. Panama City, Panama - Market survey, demand depth, and price tolerance study for the development of an aerial tram ecotourism destination in a National Park on the outskirts of Panama City. The Bavarian Alps, Germany - Financial, management, and operational study of recreation facilities, programs, and services provided by the U.S. Armed Forces Recreation Center in Germany. Study included evaluation of 19 hotels attracting year-round visitors to the Bavarian Alps.
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Tourism assignments have included resources and economic impact analyses, product definition, creation of marketing themes, and the phased development of infrastructure, facilities and attractions, training, and organizational structure. 
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