Benchmarker reports are based on the analysis of financial statements from thousands of U.S. hotels. With these reports, owners and operators can compare revenues, expenses, and profits of their hotel to similar properties and learn about hotel financial performance within a market segment or geographic area. Benchmarker will help you make business decisions that affect your properties financial performance, whether it is Increasing Revenues, Reducing Operating Expenses, Budget Preparation.
Profit growth in the hotel industry depends on management's recognition of opportunities to maximize revenues and minimize expenses. Unfortunately, management usually cannot determine how competitors and comparable properties perform. Thus, management misses chances to fully understand the extent of market opportunities and the effectiveness of their own management practices.
Others with needs for detailed hotel financial data, such as lenders, consultants, and developers, face similar difficulties finding reliable information on unit-level hotel performance. With hotel profit growth more reliant today than ever before on management decisions, the ability to benchmark the financial performance of one hotel against comparable properties becomes increasingly important.
Become a Data Partner: Data partners receive benefits such as free Annual Trends in the Hotel Industry book (a $350.00 value) and deep discounts on Benchmarker reports. Click here for more information.
The next logical step for those who use Trends
You've used Trends in the Hotel Industry to help measure the effectiveness of a hotel's performance. Now, customized Benchmarker Reports allow you to go a lot farther in your analysis. The Benchmarker program lets you target a select group of hotels comparable to your property and then receive a customized report from our database of thousands of financial statements from U.S. hotels.
Customized comparable groups
The comparable group you select can contain as many, or as few, criteria as you wish:
Property Type - full-service, limited-service, convention hotel, etc.
Range of Rooms - 100-199, 200-299, etc.
Geographical Area - city, state, or U.S. region
Location - city center, suburban, airport, highway, etc.
Affiliation - chain or independent
Plus ranges of occupancy and ADR
Each Benchmarker Report compares hotel revenues, expenses, and profits. It allows easy comparison of consolidated financial data for groups of hotels.
Three standard reports are available
Income Statement- a consolidation of revenues and expenses for major departments.