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Hospitality Market Update Printer friendly version

U.S. LODGING TURNING POINT ARRIVES
BUT GROWTH REMAINS ON DISTANT HORIZON

PKF Hospitality Research (PKF-HR) recently announced that, according to its June 2009 edition of Hotel Horizons®, rooms revenue per available room (RevPAR) will reach its cyclical low point in the third quarter of 2009. This will bring to a close the escalating trend of declines in RevPAR that began in the third quarter of 2008, according to Smith Travel Research (STR).

In May 2009, Moody’s Economy.com downgraded its outlook of a 2.9 percent national employment decline to 3.8 percent, causing PKF-HR to revise its RevPAR forecast for the year. Given the correlation between employment and lodging demand, the new expectation is for RevPAR to decline 17.5 percent in 2009, followed by another 3.5 percent decline in 2010.

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WHAT’S HAPPENING IN YOUR NECK OF THE WOODS?

New Forecast Reports Available for the Nation and 50 U.S. Cities

www.hotelhorizons.com

“You Say Cap Rate, I Say Cap Rate, We All Say Cap Rate”

Dear Friend of PKF:

In a recent meeting with some investor clients we were discussing the cyclical movements of hotel capitalization rates and expectations for the next one-to-two years. It quickly became clear that there were multiple definitions of the term “cap rate”. While reminiscent of that famous line “it depends upon what the definition of is is”, and as I often do, I turned to my colleague Jack Corgel, Senior Advisor to PKF Hospitality Research and the Robert C. Baker Chair of Real Estate at the School of Hotel Administration at Cornell University. Jack’s answer to my query, "What is the correct definition of cap rate?" follows.

Thanks for your continued interest.

R. Mark Woodworth
President
PKF Hospitality Research

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BENCHMARKER®

Custom Reports Now Available With 2008 Data

Benchmarker® reports allow users to compare the financial performance of your hotel to a comparable set of properties selected by you. Comparisons can be made for the following departments:

Rooms

Food and Beverage

Administrative and General

Sales and Marketing

Maintenance / Utilities

Labor Costs

For greater understanding and clarity, a detailed Benchmarker® report allows you to 'drill down' to unique revenue and expense items such as:

  • Food and Beverage revenue by outlet (restaurant, lounge, room service, banquet, mini-bar)
  • Room Service and Banquet Charges
  • Information Systems Expenses
  • E-Commerce Expense

To learn more about our Benchmarker® reports, please visit our website at www.pkfc.com/benchmarker, or call (866) 842-8754.

Publications from PKF Consulting & PKF Hospitality Research:

 

Trends in the Hotel Industry
2008 Edition Now Available


Caribbean Trends in the Hotel Industry
2008 Edition Now Available


Hospitality Investment Survey
2009 Edition Now Available


IACC Conference Center Report
2008 Edition Now Available


Benchmarker Reports - The next logical step for those who use Trends

Hotel Horizons
5-Year Local Market Forecasts


Trends in the Hotel Spa Industry
Benchmarking data for the hotel spa department


Quarterly Trends
Tracks Over 50 Hotel Markets


Monthly Trends
Reports for 20+ U.S. cities and regions


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