THE FED RATE
Government Travelers Welcome
By Robert Mandelbaum and Reed Woodworth

For hotels in the upper-tier chain scale categories, government travelers have historically been viewed as “guests of last resort.” While government business is abundant, the per diem room rates set by federal, state, and local agencies are generally viewed as low. In addition, ancillary expenditures for food, beverage, retail, and recreation are restricted by government limits that are typically less than the average business traveler’s budget.

Given the current market conditions, hotels in the upscale, upper-upscale, and luxury chain-scales that have historically shunned government travelers have taken a second look at this demand segment. Click here to read about our analysis of historical and future federal per diem lodging rates compared to the actual and forecast ADRs achieved by U.S. hotels in 48 of the markets for which PKF-HR produces Hotels Horizons® forecast reports.

Transaction Strategies

PKF Capital’s January 2010 “Transaction Strategies” is now available. This newsletter is brought to you by our national Hotel and Resort Transaction Team, and is meant to give you the latest and greatest news and information from around our view of the marketplace.

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Hotel Horizons® December - February 2010 Edition available.

Announcing Location Forecasts!

We have extended our Hotel Horizons® Nation Edition to include not only the chain-scales, but the following locations:

Urban	Interstate
Suburban	Resort
Airport	Small Metro/Town

The new extended Hotel Horizons® National Plus Locations is being introduced for $595. Click here to purchase.

Publications from PKF Consulting & PKF Hospitality Research:
Click here for historical articles and industry reports from the PKF library.
	Trends in the Hotel Industry 2009 Edition Now Available Caribbean Trends in the Hotel Industry 2008 Edition Now Available Hospitality Investment Survey 2009 Edition Now Available IACC Conference Center Report 2009 Edition Now Available Benchmarker Reports - The next logical step for those who use Trends	Hotel Horizons 5-Year Local Market Forecasts Trends in the Hotel Spa Industry Benchmarking data for the hotel spa department Quarterly Trends Tracks Over 50 Hotel Markets Monthly Trends Reports for 20+ U.S. cities and regions Click here to view all publications
	National Appraisal Services Contact: Thomas Callahan, Scott Smith, Jeff Lugosi, Larry Henry, Chris Kraus, or John Keeling	PKF Capital Positioned to assist you with your capital needs.  Contact: Bob Eaton
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PKF Consulting offers hotel appraisal and hotel valuation services, hotel market studies, hospitality litigation support, and hotel advisory services. PKF Capital offers hotel brokerage and hotel transaction services. PKF Hospitality Research produces Hotel Horizons®, an econometrically based hotel forecast, Benchmarker, a customized comparative hotel benchmark report, and Annual Trends®, a historical hotel financial publication, as well as hotel research services.