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Introducing a new tool from PKF Hospitality Research: Hotel Horizons myShare
SM. myShareSM is an informed way to estimate the future performance of any submarket, competitive set, or subject property based on the behavior of the overall market. Seventy five to eighty percent of all occupancy and rate movements experienced by a property, or group of properties, can be explained through movements in the larger market. The remaining twenty to twenty-five percent is endemic to the property or submarket itself, and those individuals who deal with the day to day operations of these properties are best suited to understand and account for these differences.
Hotel Horizons myShareSM is being introduced as a complimentary addition to all Hotel Horizons® local market reports and is populated with annual history for the market and its submarkets as well as the Hotel Horizons® forecast for the overall market. Using myShare, you the hotel operator will be able to construct detailed forecasts of submarkets, competitive sets, and your subject property.
Click below to purchase Hotel Horizons® with myShareSM:
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