2010 Edition - Trends® in the Hotel Spa Industry

While the spa experience may once have been considered a luxury to hotel guests, hotel owners and operators are fast realizing that it is necessary to have a spa to meet guest expectations and remain competitive. With a trend toward better lifestyles, an increase in disposable income, and less available time, spa treatments accommodate the tight schedules of today’s travelers. In turn, they have become a valuable source of additional revenue and profits for the hotel industry. To assist hotel spa managers evaluate the financial performance of their operations, PKF Hospitality Research has developed Trends® in the Hotel Spa Industry. This specialty report offers summary financial benchmarking data for a hotel’s spa department. Report schedules for spa departments are presented by location, square feet, number of treatment rooms, and by revenue category. Available for download in PDF format only.

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